Because We Take Handmade Seriously
Would you make your parents proud if you tell them you wanted to be a carpenter? Or let's see, a potter? Or an Artist? What I am asking is, would it define 'success' for you to deal with dirt, to be able to mould it with your very bare hands and create art? For the rest of your life?
You would not be surprised to know that doing exactly that is the only source of earning and livelihood for some people in our country. From the barks of a tree to a beautifully crafted exotic-looking chair in your drawing room or creating something aesthetically pleasing out of trash is actually a bread-earning profession for a large number of artisans today. In the West, special artists create craft objects and they are considered as luxury items. But in India, like many other developing countries, it is the main source of employment for majority of the population, next to agriculture.
Artistic. Decorative. Traditional. Utilitarian. These distinctive features render a special nature to handicrafts. It is a living tradition of ancient skills handed down and perfected over centuries. Artisans create handicrafts using the magic of their skilled hands, such that their direct manual contribution remains the most substantial component of the finished products. India is a treasure-house of local handicrafts. Indian crafts are mainly classified into folk crafts, religious crafts and commercial crafts.
However, IWK focuses on uniqueness of Khadi that can be traced back to Indian freedom movement, wherein Mahatma Gandhi promoted the spinning of Khadi for rural self‐employment and self‐reliance. In this machine-age, khadi craftsmen work around the clock to produce the handspun fabric. We, as citizens of the country, owe a duty to promote and preserve our heritage for the value it holds to us and the generations to come.
IWK is trying to bring back the lost days and spread love using the magic of skilled hands.
There by promoting Handmade things and totally working on Handmade, the reasons why handmade should be taken seriously-
1- Handmade VS Machine made
a- Income Growth
For most of the people in India handicraft is the only source of earning. Buying handmade is a win-win situation. You enrich your life with beautiful handmade goods, and you enable an artist to continue pursuing their creative dreams.
b- Youth Being Innovative
The face of Khadi has changed, but the craze for the national fabric continues to grow. The trendy varieties of Khadi which have flooded the market have enhanced its popularity in the market. Each of the handmade things are unique and a one of a kind. There are not two handmade items that are the same, which makes each item a special object. Skilled craftsmen are behind each object’s fabrication process, from the design sketches, to the wrapping and shipping. Also, the young designers are coming up with new designs and are giving khadi a completely different look.
c- Youth taking it as Profession
People don’t hand craft things just to make money. They’re not just the product of a slick and department for profit. They make things that involve years of learned skills, passion, enthusiasm, commitment and sincerity and the youth is leaving no stone unturned to work for this handcrafted products.
d- Pleasure of Handmade
Handmade gives yet another pleasure, the love with which it has bee made. Supporting handmade artists, which is absolutely vital in this current economy. We need to support local, small businesses and artists over the big corporations.
4- Shift from Machine made to Handmade
There has been a fundamental shift from mass-made and machine made products to Handmade products. “Handmade” is a concept of production technique, and not directly addressed to the effect and the utility of products. Handmade clothing as a new stream in clothing industry have been emerging for the past several years.